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The Evening Standard's Simon Kurs on an award-winning commercial podcast strategy

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Manage episode 438896664 series 1320642
内容由Media Voices提供。所有播客内容(包括剧集、图形和播客描述)均由 Media Voices 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this week's episode - the first of The Publisher Podcast by Media Voices - we speak to Simon Kurs, Commercial Editor at the Evening Standard.

The publisher won Best Commercial Strategy at this year's Publisher Podcast Awards for The Standard's Sustainable Travel campaign with Iberostar, a podcast-led multimedia series exploring how to travel the world without wrecking it.

We discussed the Evening Standard's approach to podcast monetisation, from choosing clients that align with their values to having the podcast at the heart of a 360 degree media campaign. We also explore why publishers are at such an advantage when it comes to podcast campaigns, and why utilising multiple channels can help drive record-breaking podcast performance.

This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

blueconic.com

  continue reading

111集单集

Artwork
icon分享
 
Manage episode 438896664 series 1320642
内容由Media Voices提供。所有播客内容(包括剧集、图形和播客描述)均由 Media Voices 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this week's episode - the first of The Publisher Podcast by Media Voices - we speak to Simon Kurs, Commercial Editor at the Evening Standard.

The publisher won Best Commercial Strategy at this year's Publisher Podcast Awards for The Standard's Sustainable Travel campaign with Iberostar, a podcast-led multimedia series exploring how to travel the world without wrecking it.

We discussed the Evening Standard's approach to podcast monetisation, from choosing clients that align with their values to having the podcast at the heart of a 360 degree media campaign. We also explore why publishers are at such an advantage when it comes to podcast campaigns, and why utilising multiple channels can help drive record-breaking podcast performance.

This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.

blueconic.com

  continue reading

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