“The Future of Hospitality” Fraunhofer IAO’s Prof. Dr.-Ing. Vanessa Borkmann

The Pulse by apaleo: The Voice of Hospitality Tech Leaders

Join us this time for an exciting conversation with apaleo's Founder & CEO Ulrich Pillau and special guest star Prof. Dr.-Ing. Vanessa Borkmann, Fraunhofer Institute for Industrial Engineering IAO's Head of Research in the field of Hotel and Tourism & SRH Berlin University of Applied Sciences' Professor for Tourism with focus on Hotel Management.

Your host Alicia Wahlberg will take you through an inspiring conversation about the future of hospitality through technology. Other areas we dive into include where hotel technology is making the biggest difference, understanding the value of a brand, and so much more!
Listen to the episode to find out more!
Who's Prof. Dr.-Ing Vanessa Borkmann?
Prof. Dr.-Ing. Vanessa Borkmann heads the research work in the field of hotel and tourism at the Fraunhofer Institute for Industrial Engineering IAO in Stuttgart. She is also a Professor of Tourism and Hotel Management at the SRH Berlin University of Applied Sciences. She is the initiator and project manager of the joint research project FutureHotel and of the research networks Alpen FutureHotel Y and Future Museum. In 2011 she received the "Innovation Award for Technology Management" at Fraunhofer IAO, in 2017 the "Hospitality Innovation Award" in recognition of significant achievements that have had a lasting impact on the international hotel industry.

In many hotel development projects, she is responsible for the conception and implementation of innovative solutions, e.g. for the digitalized, mobile customer journey (including room selection, check-in/out process) at the Hotel Schani in Vienna. She develops and researches concepts and solutions for innovative buildings, innovation- and performance-enhancing spatial environments, and service innovations with a focus on the application fields of hotel and tourism. She is a globally recognized expert for innovation and digitalization in the tourism industry. Vanessa Borkmann is editor and author of numerous scientific studies, books, and specialist publications, as well as a keynote speaker at international events.