RE 115: What Is Guest Podcasting?

The Ready Entrepreneur Podcast

In this strategy episode, Case discusses the benefits of guest podcasting, and the opportunity that exists for D-I-Y aspiring entrepreneurs to begin growing an audience now, by reaching out to podcasters.
This episode builds on the information covered in the show's Podcast Discovery series, episodes 92 to 97 posted from late September through October 2020 .

In this episode, Case covers:

• Guest podcasting is appearing on a podcast show - to add value to that show’s audience.
• Usually it’s for an interview, but you can also have a conversation, teach, entertain or give analysis on your subject
• You must have something to say, and be willing to work with the podcast host to make a great show
• You end up with an asset, you can use by promoting your appearance to your audience as an example of your expertise, and to those who are interested in your work as an example of what you do
• You can find relevant shows to guest podcast on by doing your own search
  • Create a list of keywords that match your subject
  • Use the podcast directories to look for shows that match your keywords
  • Check the last episode upload date - super important to make sure you only research active shows
  • Go to the show page and check the episode descriptions and duration
  • Look for links to the website or email to find the host or show contact information
  • Send your pitch and get ready to enjoy the benefits of guest podcasting

If you want to get started with guest podcasting, go to podcastgueststar.com/blueprint, to get your copy of my comprehensive guide to finding, researching and contacting podcasts for an interview.
As mentioned in this episode, click this link to get Case's audiobook Life Dream: 7 Universal Moves to Get the Life You Want Through Entrepreneurship at Audible. (This is an affiliate link that earns for eligible purchases at no additional cost to you).
Do you want to be a guest on podcasts? To get a free checklist of the 10 actions to take to research, find and contact podcasts for an interview: click here

To find resources, strategies and ideas for aspiring entrepreneurs visit the Ready Entrepreneur website: https://www.readyentrepreneur.com/

To download a FREE summary of the book Recast, and learn the first 10 actions to take when getting started with an online business, click here https://success.readyentrepreneur.com/free-summary

You can get Case's books Recast and Podcast Discoveries at Amazon.com

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Twitter: @caselaneworld