Crafting a Cohesive Brand: Insights and Tips from Kirsten Hammond

The Rebranded Teacher

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What common mistakes are holding back your Teachers Pay Teachers (TPT) business, and how can you avoid them? Join us as Kirsten Hammond, a seasoned teacher and thriving TPT seller, shares her journey and insights on developing a clear business strategy from the start. Drawing from her own experience transitioning from teaching various grades to honing in on upper elementary social studies, Kirsten emphasizes the importance of finding a niche and building a cohesive brand. Learn how a scattered assortment of resources can confuse buyers and hinder your store's growth, and discover the benefits of a focused, strategic approach to the TPT marketplace.
Consistency is key, especially when it comes to visual branding. Kirsten and I delve into the critical role that consistent visual branding plays in making your TPT store stand out. We tackle the balance between refreshing your brand and maintaining its core identity, offering practical tips for updating your resources to keep them relevant and competitive. From subtle tweaks like deepening color hues to updating fonts, you'll get actionable advice on evolving your brand without causing disruption. Plus, get a sneak peek into Kirsten's upcoming session at the Teacher Seller Summit, where she'll share expert strategies on brand strategy, resource design, and setting up a successful TPT store. Tune in for a treasure trove of tips that will help you elevate your TPT business to new heights!
Get Your Tickets to Teacher Seller's Summit!
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Kirsten's Website:
https://thesouthernteach.com/
Kirsten's Instagram - @thesouthernteach
https://www.instagram.com/thesouthernteach/
Kirsten's Instagram - @thesouthernteach.designs
https://www.instagram.com/thesouthernteach.DESIGNS/
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章节

1. Teacher Entrepreneurship Growth Strategies (00:00:00)

2. Importance of Consistent Visual Branding (00:08:25)

3. Tips for Evolving Visual Branding (00:18:25)