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[EP.43] Structured Data for SEO, Forcing Site Recrawls, Paid Featured How To Videos on Google

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Manage episode 310715971 series 3068071
内容由The Redirect Podcast and BlackTruck Media + Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 The Redirect Podcast and BlackTruck Media + Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Episode 43 of The Redirect Podcast: Structured Data is one of the most talked about elements for good technical on-site SEO in 2018. It also can be viewed as one of the more geeky things you’ll try to learn about in search marketing. Call this a primer on what structured data is, how it can impact your site, and why you need to get moving on this. Plus, you do a bunch of major changes to a page on your site, or go through a complete re-launch. Have you considered trying to force Google into re-crawling it, and is this still relevant in 2018? We're not ones to get caught up in the rumor mill, but there are rumblings about Google talking to big brands about developing paid, featured how-to videos to come up in SERPs. Is this the future of featured video snippets, or just hearsay? This and much more on The Redirect Podcast. Show notes athttps://blacktruckmedia.com/podcast/redirect-podcast-episode-43/
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Manage episode 310715971 series 3068071
内容由The Redirect Podcast and BlackTruck Media + Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 The Redirect Podcast and BlackTruck Media + Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Episode 43 of The Redirect Podcast: Structured Data is one of the most talked about elements for good technical on-site SEO in 2018. It also can be viewed as one of the more geeky things you’ll try to learn about in search marketing. Call this a primer on what structured data is, how it can impact your site, and why you need to get moving on this. Plus, you do a bunch of major changes to a page on your site, or go through a complete re-launch. Have you considered trying to force Google into re-crawling it, and is this still relevant in 2018? We're not ones to get caught up in the rumor mill, but there are rumblings about Google talking to big brands about developing paid, featured how-to videos to come up in SERPs. Is this the future of featured video snippets, or just hearsay? This and much more on The Redirect Podcast. Show notes athttps://blacktruckmedia.com/podcast/redirect-podcast-episode-43/
  continue reading

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