))
229 | Paid Advertising Secrets for Retailers with Aggie Meroni of White Bee Digital
Manage episode 456279590 series 3466336
内容由Catherine Erdly提供。所有播客内容（包括剧集、图形和播客描述）均由 Catherine Erdly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Grab your essential FREE guide - How to clear excess stock without damaging your brand.
-----
In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital
[01:59] Black Friday Ad Insights
[05:06] 2024 Advertising Landscape
[11:44] Meta Platform Changes and Strategies
[18:43] Boosting Ad Performance: Practical Tips for Retailers
[24:53] Looking Ahead to 2025
-----
Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/
Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/
Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/
237集单集
分享
