EP 161: GROWING AN ENAMELWARE EMPIRE WITH CARA BARDE

The Retail Whore

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With a vision of creating an internationally respected brand that focuses on sustainability, connection to the planet and to family, and bringing joy into people’s homes, Crow Canyon Home’s Owner & President Cara Barde, lives/exemplifies the values of the brand. She uses CCH enamelware every day in her own home for its style, function, durability and sustainability, reducing waste from disposable paper and plastic products.
Since she began leading the company in 2012, Cara has worked tirelessly to evolve this heritage brand, known as the originator of splatterware design, for a new generation of customers who value beautiful functional design and love to gather and entertain. She has doubled the business in 4 years and has expanded the aesthetic to include new artistic collaborations, new piece types and new colorways of the iconic splatterware. She continues to grow the business with the goal of creating a global lifestyle brand that offers anything the home entertainer needs, from cooking to decor, with an emphasis on creating sustainable products and sparking joy.
Cara, along with her husband Chris and her two children, moved to Marin County, just north of San Francisco. Her number one source of inspiration is travel with her family, where she gets new ideas for products and ways of bringing people together to make memories.
Here, Cara shares how she caught the entrepreneurial bug, moved from the medical to the gift industry, and bought and transformed Crow Canyon Home. She also shares how she purchased her biggest competitor to grow her splatterware empire. Cara and Michelle also discuss Cara’s partnerships, her favorite part about working with international retailers, how she handled her first trade show, and more.
What’s Inside:

• How Cara moved from the medical to gift industry and purchased Crow Canyon Home
• How Cara’s bringing splatterware and sustainability to the forefront
• Cara’s experience living in Bali

Mentioned In This Episode:
Crow Canyon Home Website
Crow Canyon Home on Instagram