166 - Turning Marketing and Revenue Ops Agencies into Your Secret Weapon

The Revenue Growth Architects

In the world of MOps & RevOps, it's not just about who you work with; it's about how you work together. So, we're breaking it down to help you become a master in working with Marketing and Revenue Ops agencies.

We're diving into:

• Agency Selection: Finding the right agency doesn't have to feel like speed dating. Learn how to differentiate between different types of agencies, and get the right balance of strategic vs. tactical expertise.
• Leveraging Strengths of the Agency: Once you've found 'the one,' how do you get the most out of the relationship? We'll guide you through five ways to get the best from your partner: from embedding them in your team to getting different agency partners to partner with each other to improve your business across all channels.
• Systemizing the Work: How do you build a system that gets the work done? It's all about establishing a shared roadmap, setting expectations, regular check-ins, and harnessing the power of shared Project Management tools.

An agency should be your secret weapon, not a secret worry. So optimize your operations to hit the high notes and gain better results from your agency relationships.