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Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)
Manage episode 433127815 series 3511139
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In this episode, Romeo chats with Jan Zborowski, CEO of SoftwareMill, about how they shaped their go-to-market strategy with customer insights and market research. They also discuss the role of organic content in business growth, the future of AI, and the importance of building strong partnerships.
HIGHLIGHTS:
00:00 Intro and background
02:00 The evolution of Software Mill
09:40 The influence of business people on technical decisions
15:11: Building a new strategy
19:24 Hiring a Chief Growth Officer
29:17 The challenges of hiring in a specialized field
31:00 The importance of networking
33:26 Understanding the market
36:40 Investing in sales and partnerships
40:38 Specializing in new areas of technology
45:17 The power of content marketing
48:39 The future of the tech market
Connect with Jan Zborowski
Connect with Romeo Mann:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.
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