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A New Outdoor Brand For The "New Woman In The Outdoors"
Manage episode 447930574 series 3416878
内容由Colin True - outdoor industry journalist提供。所有播客内容（包括剧集、图形和播客描述）均由 Colin True - outdoor industry journalist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.
It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.
That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist.
On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman.
Hurricane Helene Relief Links:
- Fuel Goods
- https://outdoorbusinessalliance.org/
- GoFundMe for Bubba O'Learys
- Western North Carolina Hurriance Helene Resource Guide
- East Tennessee Foundation Relief Fund
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