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EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
Manage episode 433812527 series 3416878
内容由Colin True - outdoor industry journalist提供。所有播客内容（包括剧集、图形和播客描述）均由 Colin True - outdoor industry journalist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05).
TL;DR: outdoorsy people need to relax.
Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week:
- Last Friday the $5m bankruptcy sale of Eastern Mountain Sports to the UK's Mountain Warehouse was approved just two years after EMS sold to GoDigital Media for $70m (19:53)
- In addition to announcing a move of The Running Event from Austin to San Antonio in 2025, Switchback has several heavy hitting brands (Patagonia, Lululemon, Teva) signed up for their event in November (26:00)
- Also out of the Switchback camp was the announcement of Trailheads, a new digital site for outdoor retailers covering industry trends (30:49)
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