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YETI's Strategy: Unpacking Why Mystery Ranch is Getting the Axe
Manage episode 450771886 series 3416878
内容由Colin True - outdoor industry journalist提供。所有播客内容（包括剧集、图形和播客描述）均由 Colin True - outdoor industry journalist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show taking a closer look at this weeks big story: YETI telling retailers they will be sunsetting Mystery Ranch after 2025.
YETI's decision to phase out Mystery Ranch's consumer-facing business while retaining its military operations has raised eyebrows in the outdoor industry. Colin looks at the implications of this move and questions why YETI wouldn't continue to leverage Mystery Ranch as a specialty brand alongside its broader offerings.
Producer Dave contributes insights on the industry's dynamics, reflecting on how acquisitions often reshape brand identities and market strategies.
Then Colin and Producer Dave talk about the odd move of French ski brand blackcrowes setting up a shop-in-shop at two Rapha clubhouses.
Lastly the duo offer their Parting Shots. Producer Dave brings back his book club with another recommendation while Colin defends the real consumer who buys outdoor apparel.
Hurricane Helene Relief Links:
- Fuel Goods
- Outdoor Business Alliance Hurricane Relief Fund
- GoFundMe for Bubba O'Learys
- Western North Carolina Hurriance Helene Resource Guide
- East Tennessee Foundation Relief Fund
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