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Is your product positioning working? : April Dunford

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Manage episode 366523245 series 3473624
内容由Yaagneshwaran Ganesh提供。所有播客内容(包括剧集、图形和播客描述)均由 Yaagneshwaran Ganesh 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.

She also throws light on when and how frequently should an organization test and adjust their positioning.

If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:29 - When are you ready for positioning

04:13 - How many customers before you validate positioning

06:45 - Transitioning the positioning story from founder-led

09:59 - April's client qualification process

13:48 - Positioning when people don't realize they have a problem

16:54 - Educating the market

20:00 - The need for a cross-functional team

23:28 - What people don't get about boiler plates

25:55 - How often should you reposition your product

29:54 - What do you reposition for?

34:58 - Sales Pitch: the book overview

40:22 - Positioning shouldn't live in the marketing side of the house

44:45 - Rapid Fire

1:02:19 - Connect with April Dunford on LinkedIn

1:02:57 - Parting msg: Stay cool, stay sassy

💌 Connect with April Dunford💌
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/

✨ Also, please listen to episode on: ✨
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

➟ Subscribe to our newsletter 'The Sprinter'

🔗https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

content marketing

positioning

product marketing

the saas sprints podcast

demand generation

repositioning

lead generation

sales pipeline

SaaS

sales

  continue reading

21集单集

Artwork
icon分享
 
Manage episode 366523245 series 3473624
内容由Yaagneshwaran Ganesh提供。所有播客内容(包括剧集、图形和播客描述)均由 Yaagneshwaran Ganesh 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.

She also throws light on when and how frequently should an organization test and adjust their positioning.

If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:29 - When are you ready for positioning

04:13 - How many customers before you validate positioning

06:45 - Transitioning the positioning story from founder-led

09:59 - April's client qualification process

13:48 - Positioning when people don't realize they have a problem

16:54 - Educating the market

20:00 - The need for a cross-functional team

23:28 - What people don't get about boiler plates

25:55 - How often should you reposition your product

29:54 - What do you reposition for?

34:58 - Sales Pitch: the book overview

40:22 - Positioning shouldn't live in the marketing side of the house

44:45 - Rapid Fire

1:02:19 - Connect with April Dunford on LinkedIn

1:02:57 - Parting msg: Stay cool, stay sassy

💌 Connect with April Dunford💌
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/

✨ Also, please listen to episode on: ✨
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

➟ Subscribe to our newsletter 'The Sprinter'

🔗https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

content marketing

positioning

product marketing

the saas sprints podcast

demand generation

repositioning

lead generation

sales pipeline

SaaS

sales

  continue reading

21集单集

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