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64: How to get meetings with top prospects using direct mail, ft. Louis Sandford, Director at The Mailman 🪅
Manage episode 398160832 series 3407600
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We sit down with Louis Sandford, aka The Mailman, to find out how you can book meetings with your with top prospects using direct mail.
Louis sheds light on why sales reps should be actively pursuing the C-Suite, urging listeners to step into the shoes of executives to understand their roles, responsibilities, and immense buying power.
The conversation takes a practical turn as Louis shares three top-performing direct mail campaigns: "The Trojan Piñata," "Newspaper From The Future," and "The Toughest Nut To Crack."
Louis also guides us through the general process of implementing these strategies, emphasizing the importance of building a targeted list with top-tier accounts and key decision-makers.
Tune in for a masterclass in direct mail strategies that will empower you to crack the code of the C-Suite, turning your outreach into meaningful meetings with top prospects. Don't miss this insightful episode packed with actionable tips to elevate your sales game.
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