LinkedIn Video and AI Integration: Morgan Ingram's Blueprint for B2B Growth

The Scale Up Show

In this conversation, Ryan Staley interviews Morgan Ingram, a B2B revenue expert, about the integration of content and sales strategies, particularly focusing on LinkedIn video content. Morgan shares insights on creating effective video content, the importance of understanding algorithms, and utilizing AI tools for content optimization. He emphasizes the need for a structured approach to video creation, including hooks, promises, and calls to action, while also discussing the significance of research and leveraging platforms like YouTube for content ideas.
Takeaways

• It's essential to integrate content and sales for better outcomes.
• Understanding how to show up effectively is crucial for success.
• A strong video framework includes a hook, promise, plan, and call to action.
• Videos should ideally be 30 to 60 seconds for maximum engagement.
• Researching successful content on platforms like YouTube can inform your strategy.
• AI tools like vidIQ and Perplexity can enhance content creation efforts.
• Spending time on research is vital for creating impactful content.
• The art of content creation is as important as the science behind it.
• Engagement can be increased by asking viewers to comment or DM.
• Continuous learning and adaptation are key in the evolving landscape of social media.

Chapters
00:00 Introduction to B2B Revenue Strategies
01:09 The Power of Content and Sales Integration
02:32 Mastering Video Content on LinkedIn
05:57 Framework for Effective Video Creation
09:33 Researching and Creating Pillar Content
12:17 Utilizing AI Tools for Content Optimization
15:52 Exploring New AI Technologies for Research -----

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