7 Reasons Why Your Research Report Isn't Driving Demand The Sirkin Research podcast

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The Sirkin Research Podcast »
7 Reasons Why Your Research Report Isn't Driving Demand

9M ago 26:15

Research report season is here, and we’re willing to bet your past ones drove zero demand.

After reading over 100 B2B SaaS research reports, we’ve narrowed down the 7 key reasons why most are a complete waste of time and money.

Join us this episode as we break each one of them down.

What is the point of a research report? (1:38)
Reason 1: Scope of report is too broad (2:17)
Why broad reports do more harm than good (2:59)
Reason 2: Survey audience is not your ICP (6:31)
Why more respondents doesn’t equal a “better” research report (6:47)
Why your survey audience must be your ICP to drive demand (8:16)
Reason 3: Product > pain points (9:24)
Reason 4: Using FOMO as a reason to buy your product (12:25)
Why you can never guilt trip or peer pressure businesses into making a purchase (14:19)
Reason 5: There’s no analysis (aka it’s just a data dump) (14:51)
Why reports stuffed with stats are a red flag (15:31)
What we mean by the “storyline” of your report (17:03)
Reason 6: Poor analysis (19:30)
What poor analysis often looks like in a report (20:43)
Why marketers thinking they can do data analysis is a very serious issue (21:30)
Reason 7: Inaccurate or confusing visualizations (24:04)
Data visualization best practices (24:52)

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Jeff Sirkin on LinkedIn

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published 9M ago