Marketing Strategy Starts with the Customer with MJ Smith

The Sirkin Research Podcast

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1y ago 35:25

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MJ Smith is the Vice President of Marketing at CoLab Software, a startup focused on helping mechanical engineers collaborate and make decisions faster. Before CoLab, MJ led sales and marketing at Refine Labs, where she worked with more than 50 B2B software startups. She also spent 6 years working at Halma plc, a group of mid-sized manufacturing businesses focused on medical, environmental, and safety technology. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

Why product marketing is the first priority for an organization’s first marketing leader
Focusing on positioning and messaging before scaling through demand gen
The importance of buyer research, especially when you aren’t in your own ICP
The 3 types of insights MJ looks for in doing customer research
The importance of understanding the critical pain points specific to the buyer role
Leveraging quantitative research and product analytics for content
How demystifying finance made MJ a better marketing leader and executive
Why having a podcast as a marketing strategy might be overrated

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#Business #Marketing #Jeff Sirkin, Sophia Gordon #Sirkin Research #Data #Entrepreneur #B2B Marketing #Analytics