Airbnb’s Icons: Gimmick Or Marketing Genius? The Skift Travel podcast

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Airbnb’s Icons: Gimmick or Marketing Genius?

23d ago 39:10

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内容由Skift提供。所有播客内容（包括剧集、图形和播客描述）均由 Skift 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics (including that pay question we promised you). In this episode we also dig into why Airbnb backed off of experiences after the pandemic, a potential Airbnb loyalty program and how Icons fits into Airbnb’s broader marketing strategy.

… continue reading

207集单集

#Business News #Aviation #Society #Travel #Lifestyle #News #Skift

Artwork

Airbnb’s Icons: Gimmick or Marketing Genius?

The Skift Travel Podcast

published 23d ago

分享

MP3•单集首页

内容由Skift提供。所有播客内容（包括剧集、图形和播客描述）均由 Skift 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics (including that pay question we promised you). In this episode we also dig into why Airbnb backed off of experiences after the pandemic, a potential Airbnb loyalty program and how Icons fits into Airbnb’s broader marketing strategy.

… continue reading

207集单集

#Business News #Aviation #Society #Travel #Lifestyle #News #Skift

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