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Mastering the Art and Science of Pricing: Insights from Dan Balcauski
Manage episode 429315305 series 3052364
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In this episode, Dan Balcauski, founder and chief pricing officer at Product Tranquility, discusses the intricacies of pricing strategy with host Brian Moran. They explore the importance of focusing on value and differentiation, the pitfalls of cost-based and competition-based pricing, and the need to treat pricing
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