SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

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6y ago 1:04:29

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Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

TOPICS DISCUSSED

The foundation of marketing online courses
Market research
Problems
What to do when things are not working
Pricing
The five power disqualifiers
Preventing vs curing
Personality
Creation of a fan base
Influence on social media
Bootlegs
Auto-Responders

RESOURCES

PERRY IN ACTION

THANK YOU FOR LISTENING!

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Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast & Course Marketing Agency.

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