The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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内容由Scott Needham提供。所有播客内容(包括剧集、图形和播客描述)均由 Scott Needham 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey
Manage episode 393394978 series 2517013
内容由Scott Needham提供。所有播客内容(包括剧集、图形和播客描述)均由 Scott Needham 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
…
continue reading
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
259集单集
Manage episode 393394978 series 2517013
内容由Scott Needham提供。所有播客内容(包括剧集、图形和播客描述)均由 Scott Needham 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
…
continue reading
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
259集单集
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