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Customer Strategy: It’s Personal

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Manage episode 444256498 series 3008681
内容由Boston Consulting Group BCG提供。所有播客内容(包括剧集、图形和播客描述)均由 Boston Consulting Group BCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

Learn More:

Mark Abraham: https://on.bcg.com/3NdACFc

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

BCG on Personalization: https://on.bcg.com/4eRv1QK

CEO Moments of Truth: https://on.bcg.com/TSWMoT


This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
  continue reading

85集单集

Artwork
icon分享
 
Manage episode 444256498 series 3008681
内容由Boston Consulting Group BCG提供。所有播客内容(包括剧集、图形和播客描述)均由 Boston Consulting Group BCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

Learn More:

Mark Abraham: https://on.bcg.com/3NdACFc

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

BCG on Personalization: https://on.bcg.com/4eRv1QK

CEO Moments of Truth: https://on.bcg.com/TSWMoT


This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
  continue reading

85集单集

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