How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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内容由Boston Consulting Group BCG提供。所有播客内容（包括剧集、图形和播客描述）均由 Boston Consulting Group BCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Customer Strategy: It’s Personal
Manage episode 444256498 series 3008681
内容由Boston Consulting Group BCG提供。所有播客内容（包括剧集、图形和播客描述）均由 Boston Consulting Group BCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.
Learn More:
Mark Abraham: https://on.bcg.com/3NdACFc
Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN
BCG on Personalization: https://on.bcg.com/4eRv1QK
CEO Moments of Truth: https://on.bcg.com/TSWMoT
93集单集
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Manage episode 444256498 series 3008681
内容由Boston Consulting Group BCG提供。所有播客内容（包括剧集、图形和播客描述）均由 Boston Consulting Group BCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.
Learn More:
Mark Abraham: https://on.bcg.com/3NdACFc
Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN
BCG on Personalization: https://on.bcg.com/4eRv1QK
CEO Moments of Truth: https://on.bcg.com/TSWMoT
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类似 The So What from BCG 的节目
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
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…
continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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