Is your vibe alive on social media?

The Social Barista

Is your vibe alive on social media? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. What’s the definition of vibe? It's the atmosphere of a place as communicated to and felt by others. Your brands vibe on social matters as much or more as the vibe represented in your brick and mortar, online store, and in face to face interactions. Matching your vibe across all possible places and platforms is of utmost importance. If it’s different or even slightly off in any fashion you could lose a customer, donor or volunteer. My advice is to first define ‘your why’ and then ask your customers, donors, and support staff to define what you do. You can use this valuable info to develop your vibe both in person and online. Then proudly show off that vibe on social media in a fun, concise, and consistent basis. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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