The Power Of Social Media

The Social Barista

A Cup of Social Audio Blog EP15

How powerful is Social Media? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. I’ve worked in the radio business since graduating from the International College of Broadcasting in 1991. As far as reach is concerned the most important number at a radio station is its watts. Wattage is a radio station's power to reach a certain area on the map. The more watts a station has the more physical ground its signal can reach thus giving them the opportunity to potentially reach more listeners. More listeners actually listening equals bigger ratings for the station and better ratings can equal better sales/dollars earned. It’s a total numbers game. I equate LIKES on Social Media to watts of power. The more LIKES you have the more power you have to reach a larger audience. A larger audience could easily equal more customers and donors. And if your business or nonprofit is local to a certain area, like an FM or AM radio signal, you want to gain more organic likes from the area you serve. Here’s an example, no one in Chicago is coming to Troy to get their haircut or car repaired, make sense? If you sell products or services online you may want to target a broader audience from other parts of the country or world, for that matter. Utilizing the power of Social Media to promote your brand is like owning your own radio station and you’re the GM, program director, on-air talent, and marketing and promotions director, and if you need a production director, that’s someone who creates the content, let me know. I would love to help. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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