Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由The Social Standard提供。所有播客内容（包括剧集、图形和播客描述）均由 The Social Standard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs
Manage episode 375160395 series 2914228
内容由The Social Standard提供。所有播客内容（包括剧集、图形和播客描述）均由 The Social Standard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.
Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.
We discuss:
- How to cast the right talent as the face of your social channels,
- Lessons we can learn from lululemon & buzzfeed,
- Why podcast MCNs are coming back
- Why it's important to show up where you audience is a
- Should business sponsor personal branding instead of MBAs?
- And a lot more.
This is a great episode for both B2B & B2C brands!
Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
29集单集
分享
Manage episode 375160395 series 2914228
内容由The Social Standard提供。所有播客内容（包括剧集、图形和播客描述）均由 The Social Standard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.
Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.
We discuss:
- How to cast the right talent as the face of your social channels,
- Lessons we can learn from lululemon & buzzfeed,
- Why podcast MCNs are coming back
- Why it's important to show up where you audience is a
- Should business sponsor personal branding instead of MBAs?
- And a lot more.
This is a great episode for both B2B & B2C brands!
Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
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类似 The Social Standard Podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
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