Setting The Standard as TikTok's Top Fitness Creator

The Social Standard Podcast

This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so.

Competitive nature keeps influencers always looking to go a little farther than the status quo. That's a little easier said than done when the bar is set by legendary Olympic gold medalist Simone Biles. Simone set the bar astronomically high when throwing out the first pitch at World Series Game 2 with a twisted backflip.

We learn that what dictates the overall impact is what you do and how you do it. This is how Demi was able to find the shock value in a different flavor. Demi threw out the first pitch at the Padres game (link below). She immediately does a standard backflip but then bursts into a high jump kicking her feet sky high and landing in the splits to make it her own! She throws out a solid first pitch from the splits position, followed by a ninja-style leap from her back up to her feet! You’ll have to tune in for the full breakdown!

• Jess and Demi discuss a great number of subjects in this episode but the key takeaways are:
• The need for clear and frequent communication between brands and influencers
• Going beyond the status quo on every project and why
• How to make yourself stand out by finding the shock value
• The effects of limited communication
• How brands and influencers can best work together

Don’t miss this episode! Tune in to hear this amazing story!

About Demi:

Demi Bagby is an American athlete and fitness enthusiast from San Diego, California. A freak accident left her facing the prospect of spending the rest of her life in a wheelchair, but her huge strength of character gave her the courage to beat all odds. As a result, she soared to fame across many social media platforms – inspiring millions all over the world with her transformation into a formidable CrossFit athlete, fitness enthusiast, and content creator.

Now, Demi aims to have a positive influence in other people’s lives by spreading her message in life and in business

Demi’s Padre Game First pitch Video

https://www.youtube.com/watch?v=hc-gJ2YVbqs

Demi’s website

https://demibagbyfit.com/

Follow Demi on Social!

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