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Getting the Most From Google Ad Campaigns, with Barney Durrant of Bluebell Digital
Manage episode 355945389 series 3438607
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In this episode we are exploring Google Ads, ably assisted by Barney Durrant, an ex-Googler who has been running his own successful digital agency for the past 9 years specialising in Google Ads, SEO, content creation and all elements of your digital strategy.
Google Ads are an essential component of your demand generation engine but whilst they can deliver quick results and high performance, they can just as quickly drain your marketing budget if you are not setting things up and tracking them correctly.
In this episode Barney gives you the 101 covering how to get started, how to best use the different ad formats and what to consider when evaluating them, the pitfalls to avoid in managing your Google ad campaigns and also what he would consign to Room 101 for eternity.
Connect with Barney on LinkedIn here
Check out Bluebell Digital here
If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com
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