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Martin Adams, CEO @ CODEC - The Hero's Journey

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Manage episode 250119894 series 2362821
内容由Gary Reeman提供。所有播客内容(包括剧集、图形和播客描述)均由 Gary Reeman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Martin Adams is the CEO & Co-Founder at Codec who’s Audience Intelligence Platform enables marketing decisions to be driven by data & evidence, rather than instinct.

Codec were the winners of the Best Artificial Intelligence Product in Marketing at CognitionX 2019 and they’re backed by some of the world's largest investors including 500 Startups & Telefonica.

Martin discusses:

  • Leaving his 1st startup to immerse himself in IP law & social networking at Harvard, the birthplace of Facebook
  • His obsession for using social data to drive creative and strategic decisions
  • Consistently taking a contrarian approach to the market - even when this initially puzzled many potential investors
  • Being highly selective in bringing in investors who support Codec's vision & are able to contribute strategically as well as financially

For more insights into next generation audience intelligence check out https://www.codec.ai & for advice on hiring exceptional executive talent for B2B software & SaaS scale-ups head over to https://alpinasearch.com

  continue reading

116集单集

Artwork
icon分享
 
Manage episode 250119894 series 2362821
内容由Gary Reeman提供。所有播客内容(包括剧集、图形和播客描述)均由 Gary Reeman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Martin Adams is the CEO & Co-Founder at Codec who’s Audience Intelligence Platform enables marketing decisions to be driven by data & evidence, rather than instinct.

Codec were the winners of the Best Artificial Intelligence Product in Marketing at CognitionX 2019 and they’re backed by some of the world's largest investors including 500 Startups & Telefonica.

Martin discusses:

  • Leaving his 1st startup to immerse himself in IP law & social networking at Harvard, the birthplace of Facebook
  • His obsession for using social data to drive creative and strategic decisions
  • Consistently taking a contrarian approach to the market - even when this initially puzzled many potential investors
  • Being highly selective in bringing in investors who support Codec's vision & are able to contribute strategically as well as financially

For more insights into next generation audience intelligence check out https://www.codec.ai & for advice on hiring exceptional executive talent for B2B software & SaaS scale-ups head over to https://alpinasearch.com

  continue reading

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