Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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39 Video Storytelling (feat. Orson Lord) - Part 2
Manage episode 326968611 series 2931781
内容由Rob and Rob Drummond提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob and Rob Drummond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video.
…
continue reading
This wide-ranging conversation covers:
- Can you use 'cliffhangers' in video to keep people watching?
- The 'bouncy start' vs the 'chronological start'
- Different use cases for short and long form video
- The role of white space in story planning
- The role of background music
- Why sound effects matter more than music
- The different roles of sympathy and empathy in good storytelling
- How to use pacing to keep people watching
- How to specialise and collaborate as a Story Copywriter
Orson's work can be found at mediable.com.au
82集单集
Manage episode 326968611 series 2931781
内容由Rob and Rob Drummond提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob and Rob Drummond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
I invited Orson back onto the Story Copywriter Podcast to continue our discussion about storytelling in video.
…
continue reading
This wide-ranging conversation covers:
- Can you use 'cliffhangers' in video to keep people watching?
- The 'bouncy start' vs the 'chronological start'
- Different use cases for short and long form video
- The role of white space in story planning
- The role of background music
- Why sound effects matter more than music
- The different roles of sympathy and empathy in good storytelling
- How to use pacing to keep people watching
- How to specialise and collaborate as a Story Copywriter
Orson's work can be found at mediable.com.au
82集单集
所有剧集
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