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内容由Rob提供。所有播客内容（包括剧集、图形和播客描述）均由 Rob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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58 Email Storytelling Insights (feat. Bill Mueller)
Manage episode 363305517 series 2931781
内容由Rob提供。所有播客内容（包括剧集、图形和播客描述）均由 Rob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Bill Mueller is one of those people. Bill is an experienced email copywriter with a passion for storytelling and the founder of 'The Story Sales Machine'. I'm delighted that Bill agreed to come on the Story Copywriter Podcast to share his expertise and compare notes!
Listen in now to learn:
- Why email offers the highest ROI for storytelling
- How to strike the right balance between automated and broadcast emails
- How to repurpose old content
- How to make your writing entertaining - and whether to use humour
- Whether your writing should always be 'on topic'
- How long your emails should be - and the trade-off between length and frequency
- Where to find inspiration for your stories
- Why images are under-used in email
- Why you'll ALWAYS regret not journaling
- How to hook the reader into your email
- Tips to keep people reading
- Whether to include a call to action in every email
- Bill's recommended storytelling books
Links:
Bill's website: storysalesmachine.com
Books mentioned:
- Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future (Jonah Sachs)
- Storyworthy (Matthew Dicks)
- Story (Robert McKee) - see also my book review
82集单集
分享
Manage episode 363305517 series 2931781
内容由Rob提供。所有播客内容（包括剧集、图形和播客描述）均由 Rob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Bill Mueller is one of those people. Bill is an experienced email copywriter with a passion for storytelling and the founder of 'The Story Sales Machine'. I'm delighted that Bill agreed to come on the Story Copywriter Podcast to share his expertise and compare notes!
Listen in now to learn:
- Why email offers the highest ROI for storytelling
- How to strike the right balance between automated and broadcast emails
- How to repurpose old content
- How to make your writing entertaining - and whether to use humour
- Whether your writing should always be 'on topic'
- How long your emails should be - and the trade-off between length and frequency
- Where to find inspiration for your stories
- Why images are under-used in email
- Why you'll ALWAYS regret not journaling
- How to hook the reader into your email
- Tips to keep people reading
- Whether to include a call to action in every email
- Bill's recommended storytelling books
Links:
Bill's website: storysalesmachine.com
Books mentioned:
- Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future (Jonah Sachs)
- Storyworthy (Matthew Dicks)
- Story (Robert McKee) - see also my book review
82集单集
所有剧集
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类似 The Story Selling Podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
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