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63 Brand Storytelling (feat. Felice Ayling)
Manage episode 372079173 series 2931781
内容由Rob提供。所有播客内容（包括剧集、图形和播客描述）均由 Rob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
There is more scope for corporate expression than most people think; and this is especially true for brands! Your brand has a voice. It can tell a story. That story can be used to engage your ideal customer.
On this episode I interview brand storytelling expert Felice Ayling. Listen in as we discuss:
- Why the old style of marketing repetition isn’t working anymore
- Why your brand’s story should be oriented around your customers
- Why you’re the guide, mentor or catalyst
- Why story is essential if you don’t want to be perceived as a commodity
- Why it’s a brave step to tell your story (and why telling your story seems to run ‘against the grain’)
- How to test the impact of your story using A/B testing
- How storytelling can maximise marketing ROI (by eliminating waste)
- Why you should lean on your personality traits in your storytelling
- Why it’s essential to consider how your message will be perceived in the marketplace
Links mentioned:
82集单集
分享
Manage episode 372079173 series 2931781
内容由Rob提供。所有播客内容（包括剧集、图形和播客描述）均由 Rob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
There is more scope for corporate expression than most people think; and this is especially true for brands! Your brand has a voice. It can tell a story. That story can be used to engage your ideal customer.
On this episode I interview brand storytelling expert Felice Ayling. Listen in as we discuss:
- Why the old style of marketing repetition isn’t working anymore
- Why your brand’s story should be oriented around your customers
- Why you’re the guide, mentor or catalyst
- Why story is essential if you don’t want to be perceived as a commodity
- Why it’s a brave step to tell your story (and why telling your story seems to run ‘against the grain’)
- How to test the impact of your story using A/B testing
- How storytelling can maximise marketing ROI (by eliminating waste)
- Why you should lean on your personality traits in your storytelling
- Why it’s essential to consider how your message will be perceived in the marketplace
Links mentioned:
82集单集
所有剧集
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类似 The Story Selling Podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
