David C. Lowery on finding your audience

The Strategy Inside Everything

Aggregator platforms are always talking about finding new content relevant for you; Netflix, Google, Amazon, Spotify. David C. Lowery has spent a lifetime figuring out first-hand how to find and curate audiences for his own bands, Camper Van Beethoven and Cracker, and now teaching all he’s learned as a Senior Lecturer at University of Georgia’s Terry College of Business. He breaks down how audiences were discovered and nurtured, pre-algorithm.

The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

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