Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Web Summit: Branch Co-Founder, Mada Seghete
Manage episode 359123589 series 2567628
内容由Tony Hidenrick提供。所有播客内容(包括剧集、图形和播客描述)均由 Tony Hidenrick 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Branch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys.
In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences.
Branch initially focused on delivering a deep-linking solution to navigate the complex mobile ecosystem and get users to the right destination. Its platform now also powers mobile attribution for 50,000+ of the world’s most advanced apps, helping companies like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp measure their users’ journeys.
While attending Web Summit in Lisbon, Seghete, Branch’s current Managing Director and VP of Marketing, joined Toptal’s Chief People Officer Michelle Labbe to discuss creating Branch, women in tech, the future of work, and her Web Summit experience.
Some Questions Asked:
- How does Branch differentiate itself from its competitors?
- Why do you think so many people who left their jobs during the Great Resignation are deciding to return?
- How do you see the future of work evolving in the next few years?
In This Episode, You Will Learn:
- What inspired the founding of Branch.
- What the culture is like at Branch and how the company upholds its mantra of “Build, Grow, Win.”
- Advice for women who want to launch their own tech startup.
Links:
- Mada Seghete - LinkedIn
- Michelle Labbe - LinkedIn
- Toptal - LinkedIn
- The Talent Economy podcast
Hosted on Acast. See acast.com/privacy for more information.
108集单集
Manage episode 359123589 series 2567628
内容由Tony Hidenrick提供。所有播客内容(包括剧集、图形和播客描述)均由 Tony Hidenrick 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Branch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys.
In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences.
Branch initially focused on delivering a deep-linking solution to navigate the complex mobile ecosystem and get users to the right destination. Its platform now also powers mobile attribution for 50,000+ of the world’s most advanced apps, helping companies like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp measure their users’ journeys.
While attending Web Summit in Lisbon, Seghete, Branch’s current Managing Director and VP of Marketing, joined Toptal’s Chief People Officer Michelle Labbe to discuss creating Branch, women in tech, the future of work, and her Web Summit experience.
Some Questions Asked:
- How does Branch differentiate itself from its competitors?
- Why do you think so many people who left their jobs during the Great Resignation are deciding to return?
- How do you see the future of work evolving in the next few years?
In This Episode, You Will Learn:
- What inspired the founding of Branch.
- What the culture is like at Branch and how the company upholds its mantra of “Build, Grow, Win.”
- Advice for women who want to launch their own tech startup.
Links:
- Mada Seghete - LinkedIn
- Michelle Labbe - LinkedIn
- Toptal - LinkedIn
- The Talent Economy podcast
Hosted on Acast. See acast.com/privacy for more information.
108集单集
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