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#19 Product Meaning as Metaphor

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Manage episode 312050404 series 3218720
内容由The Thesis Talks提供。所有播客内容(包括剧集、图形和播客描述)均由 The Thesis Talks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Why did Nintendo Wii and the first Apple phone go through the roof? Because Apple and Nintendo performed radical innovation and envisioned new product-meanings. In this episode, Michael takes us on a journey of finding product-meanings of communication mediums through the use of metaphors. Meanings are embedded in the metaphors we use: So, what colour is a phone call and what transportation means are emails?
  continue reading

34集单集

Artwork
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Manage episode 312050404 series 3218720
内容由The Thesis Talks提供。所有播客内容(包括剧集、图形和播客描述)均由 The Thesis Talks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Why did Nintendo Wii and the first Apple phone go through the roof? Because Apple and Nintendo performed radical innovation and envisioned new product-meanings. In this episode, Michael takes us on a journey of finding product-meanings of communication mediums through the use of metaphors. Meanings are embedded in the metaphors we use: So, what colour is a phone call and what transportation means are emails?
  continue reading

34集单集

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