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内容由The Thesis Talks提供。所有播客内容（包括剧集、图形和播客描述）均由 The Thesis Talks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#9 Digital patient-centricity: From product to patient at Novo Nordisk
Manage episode 312050414 series 3218720
内容由The Thesis Talks提供。所有播客内容（包括剧集、图形和播客描述）均由 The Thesis Talks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Over many decades, the pharmaceutical industry has been characterized by heavy product-focused business operations. Rising health care costs, pressure from health care payers as well as impending patent expirations are now pushing for a shift towards addressing patients’ needs ‘beyond the pill’. In addition, advancing digital technologies enable the patients to become active and self-directive on their health care management. How does the integration of digital technologies affects the implementation of a patient-centric business strategy for Novo Nordisk?
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34集单集
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Manage episode 312050414 series 3218720
内容由The Thesis Talks提供。所有播客内容（包括剧集、图形和播客描述）均由 The Thesis Talks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Over many decades, the pharmaceutical industry has been characterized by heavy product-focused business operations. Rising health care costs, pressure from health care payers as well as impending patent expirations are now pushing for a shift towards addressing patients’ needs ‘beyond the pill’. In addition, advancing digital technologies enable the patients to become active and self-directive on their health care management. How does the integration of digital technologies affects the implementation of a patient-centric business strategy for Novo Nordisk?
…
continue reading
34集单集
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