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Episode 10: RG Logan, SVP of Strategy at the Truth Initiative on Gen-Z Marketing and making the jump from agency-side to client-side
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Today, I chat with multi-award winning strategist and researcher RG Logan. RG is currently SVP Strategy at the Truth Initiative and his former stomping grounds include Hall and Partners, 360i, Virtue, and Razorfish.
We talk about marketing to Gen Z and making the switch from agencies to client-side.
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