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The Future of Sports Marketing: Louise Johnson on AI, Engagement, and Women’s Sports
Manage episode 456406189 series 3331933
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In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship strategies.
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