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#166 Glow In The Dark: The book that broke the internet with Mark Leruste
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In this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) launched as a Top 10 Bestseller on Amazon in three different categories.
As you will learn, it was the best of launches and it was the worst of launches...
Resources:
👉 Order your copy of Glow in the Dark today: https://amzn.to/3Vg51Vd
Shownotes:
- Glow in the Dark Official Website: https://www.glowinthedarkbook.com
- Official Book Trailer: https://www.glowinthedarkbook.com/trailer
- Unboxing 'Glow in the Dark by Mark Leruste' (Hachette UK) Video: https://www.youtube.com/watch?v=nXx4P9fUc98
- "How To Live An Awesome Life" by Ben Coomber: https://amzn.to/3HVYPxZ
- "Grow the **** Up" by Sarah Knight: https://amzn.to/40v7MFM
Corrections:
In this week's episode Mark forgot to mention that one of the reasons Amazon UK may have crashed on launch day is that Mark offered some exclusive bonuses to anyone who bought his book on launch date, depending on how many copies people bought they would unlock various prizes and bonuses. This meant that people sometimes bought 10, 20 or 30 copies at a time. Which may have contributed to Amazon UK panicking and thinking the increase in purchases were down to bots trying to bring the website down...
Also, Mark mentioned "Ben Keene" attending his official book launch, but he actually meant "Ben Coomber"! The correct link to Ben Coomber's new book is included in the show notes above.
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