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内容由jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera提供。所有播客内容(包括剧集、图形和播客描述)均由 jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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The Art of High-Intent Keyword Targeting With Scott Gelber

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Manage episode 461054321 series 3458098
内容由jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera提供。所有播客内容(包括剧集、图形和播客描述)均由 jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions.

The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.

  continue reading

100集单集

Artwork
icon分享
 
Manage episode 461054321 series 3458098
内容由jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera提供。所有播客内容(包括剧集、图形和播客描述)均由 jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions.

The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.

  continue reading

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