HubSpot Update: Estimated Email Size in Marketing Email Editor

The Update Algorithm By Sidekick Strategies

#Tech #Business #Marketing #George B. Thomas #Sidekick Strategies

30:28

Building a thriving business isn't always about rapid expansion. When should you hit the accelerator on growth, and when should you pump the brakes? Jannese and Austin are in Nashville, Tennessee to talk with Taku Zhou and Sibusiso Ajayi of TKZ Architecture LLC to explore this crucial entrepreneurial crossroads. The duo shares candid insights from their journey building TKZ Architecture, revealing the moments they knew it was time to scale – and importantly, when it wasn't. They discuss how they balanced the allure of growth against the need to strengthen their foundation through refined workflows, established protocols, and market positioning. Tune in as we unpack the strategic decision-making that goes into sustainable business expansion and learn the telltale signs that you're ready for growth and how to execute that transition successfully. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

大约1年之前 5:58

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Marketing Email Size Optimization Update Briefing

Source: HubSpot Product Update Announcement - "Estimated Email Size in Marketing Email Editor" (October 22, 2024)

Key Theme: Improving email deliverability, engagement, and conversion rates by providing users with email size estimates and mitigating the risk of email clipping.

Important Ideas/Facts:

Email Size Impact: "Every Marketing Email has its size, which affects the way servers and inbox providers will handle its content. The size depends both on the HTML code (tables, text, links) and graphics embedded in the email."
Clipping Risk: "Large emails are more likely to encounter problems during its delivery, and HTML emails that exceed 102 KB are at risk of email providers like Gmail 'clipping' your email."
New Feature: The update introduces an "Estimated Size" feature in the top right corner of the HubSpot Marketing Email editor. This provides real-time insights into the email's size.
Detailed Breakdown: Clicking on "Estimated Size" opens a table indicating the risk of clipping and recommending actions to optimize size.
Personalized Email Consideration: "If your email contains any personalization, it is recommended to preview as a contact for the most accurate estimate as personalization will change the content of the Email, and therefore the size of the Email for each recipient."
Availability: This feature is available to all HubSpot users across all hubs and tiers.

Actionable Takeaways:

Marketers should be mindful of email size and aim to keep it below the 102 KB threshold to avoid clipping.
Utilize the new "Estimated Size" feature to monitor email size and optimize content as needed.
When using personalization, preview the email as a contact to obtain a more accurate size estimate.

Quote: "With this rollout, the Estimated Size of your Marketing Email will now be surfaced in the top right of the Email Editor, providing users with more visibility into their total email size and help reduce the impact of client clipping."

47集单集

The Update Algorithm By Sidekick Strategies

HubSpot Update: Estimated Email Size in Marketing Email Editor

The Update Algorithm By Sidekick Strategies

published 大约1年之前

MP3•单集首页

Marketing Email Size Optimization Update Briefing

Source: HubSpot Product Update Announcement - "Estimated Email Size in Marketing Email Editor" (October 22, 2024)

Key Theme: Improving email deliverability, engagement, and conversion rates by providing users with email size estimates and mitigating the risk of email clipping.

Important Ideas/Facts:

Email Size Impact: "Every Marketing Email has its size, which affects the way servers and inbox providers will handle its content. The size depends both on the HTML code (tables, text, links) and graphics embedded in the email."
Clipping Risk: "Large emails are more likely to encounter problems during its delivery, and HTML emails that exceed 102 KB are at risk of email providers like Gmail 'clipping' your email."
New Feature: The update introduces an "Estimated Size" feature in the top right corner of the HubSpot Marketing Email editor. This provides real-time insights into the email's size.
Detailed Breakdown: Clicking on "Estimated Size" opens a table indicating the risk of clipping and recommending actions to optimize size.
Personalized Email Consideration: "If your email contains any personalization, it is recommended to preview as a contact for the most accurate estimate as personalization will change the content of the Email, and therefore the size of the Email for each recipient."
Availability: This feature is available to all HubSpot users across all hubs and tiers.

Actionable Takeaways:

Marketers should be mindful of email size and aim to keep it below the 102 KB threshold to avoid clipping.
Utilize the new "Estimated Size" feature to monitor email size and optimize content as needed.
When using personalization, preview the email as a contact to obtain a more accurate size estimate.

47集单集

#Tech #Business #Marketing #George B. Thomas #Sidekick Strategies

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The Update Algorithm By Sidekick Strategies

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The Update Algorithm By Sidekick Strategies

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