))
Escaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12)
Manage episode 449824622 series 3579254
内容由Katie Spreadbury // OrangeSheep Research提供。所有播客内容（包括剧集、图形和播客描述）均由 Katie Spreadbury // OrangeSheep Research 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This is an episode about why most small businesses' market research sucks - and what to do instead.
“I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know”
You hear marketers and copywriters (and let’s face it, me) banging on about doing your market research. But if you’re like a lot of the businesses I work with, you’ve tried that before but are finding you’re not really getting much out of the conversations, people are saying what they think you want to hear, and you sense you’re not really getting beyond the top-level superficial stuff. (In fact, you strongly suspect if you put your questions into an AI-bot you’d get better responses!)
Today I wanted to get into the mud of why a lot of market research sucks, and what you can do instead to make sure you get what you need from it – the insights that will tell you exactly what you need to sell and exactly how you need to be talking about it. I’ve been doing this over 20 years so I’ve seen the good the bad and the ugly.
Then at the end I’ll give you the secret to the BEST question you can ask in EVERY ideal client research conversation you have – the one that REALLY brings out the gold!
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
13集单集
分享
