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The Upside-Up Marketing Podcast: Trailer
Manage episode 422965553 series 3579254
内容由Katie Spreadbury // OrangeSheep Research提供。所有播客内容（包括剧集、图形和播客描述）均由 Katie Spreadbury // OrangeSheep Research 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Welcome to the Upside-Up Marketing Podcast!
I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down.
Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me.
Plus it's really hard!
So I've developed another way. I've brought together all my expertise from my 20-year background in understanding people, through psychology and a long career in market research working with government and some of the biggest brands in the country, with my experiences running my business as a solopreneur and working with many many more, to bring you Upside-Up Marketing.
In Upside-Up marketing, we start with the person. By understanding the people we are wanting to sell to, and by really getting to the bottom of what's going on for them, we can develop offers they actually want to buy, and sell them in a way that feels good.
No coercion, no icky feeling marketing tactics, no hype and pushiness. Marketing that is respectful. Ethical. And critically, marketing that works.
Episodes are published fortnightly on a Tuesday - subscribe to make sure you don't miss a thing!
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
And let's continue this conversation! Come and join me and a bunch of awesome business owners just like you in my Facebook group "The Upside-Up Marketing Movement" here: https://www.facebook.com/groups/upsideupmarketing
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