[RE-RELEASE]: How IBM Embraces Employee Advocacy Through Live Streaming

The Vincenzo Landino Show

内容由Vincenzo Landino提供。所有播客内容（包括剧集、图形和播客描述）均由 Vincenzo Landino 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

8y ago 31:00

MP3•单集首页

“Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets.

While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.

IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the change.

Andiamo!

About Brian Fanzo

Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.

His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.

Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)

About IBM

International Business M

184集单集