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内容由Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant提供。所有播客内容(包括剧集、图形和播客描述)均由 Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO

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Manage episode 442741385 series 3584590
内容由Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant提供。所有播客内容(包括剧集、图形和播客描述)均由 Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.

Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.

Key Takeaways:

  • Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
  • Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
  • Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.

If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.

Resources mentioned in this episode:

Related episodes:

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

章节

1. Introduction to Content Repurposing (00:00:00)

2. Maximizing Owned Content (00:00:41)

3. Building Authority and SEO Benefits (00:01:34)

4. Creating Effective Podcast Pages (00:02:28)

5. Keyword Research and Optimization (00:04:46)

6. Linking Content for Better Engagement (00:09:17)

7. Organising and Planning Your Content (00:12:00)

8. Conclusion and Next Steps (00:15:32)

35集单集

Artwork
icon分享
 
Manage episode 442741385 series 3584590
内容由Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant提供。所有播客内容(包括剧集、图形和播客描述)均由 Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.

Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.

Key Takeaways:

  • Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
  • Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
  • Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.

If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.

Resources mentioned in this episode:

Related episodes:

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

章节

1. Introduction to Content Repurposing (00:00:00)

2. Maximizing Owned Content (00:00:41)

3. Building Authority and SEO Benefits (00:01:34)

4. Creating Effective Podcast Pages (00:02:28)

5. Keyword Research and Optimization (00:04:46)

6. Linking Content for Better Engagement (00:09:17)

7. Organising and Planning Your Content (00:12:00)

8. Conclusion and Next Steps (00:15:32)

35集单集

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