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Season 2, Episode 4: Are political campaigns really all that bad?
Manage episode 382780681 series 3423562
内容由Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha提供。所有播客内容（包括剧集、图形和播客描述）均由 Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing campaign, are created specifically to break through in a noisy, and highly saturated environment. But the differences are what make this conversation interesting. Political campaigns are known for tapping into that perfect intersection of emotional connection and targeted marketing. They expertly lean into community, and values, and are purposefully made to activate deep emotional responses in humans. Join Ari & Rajesh for their latest episode where they explore what B2B marketers can learn from political campaigns, their strategy, and their uncanny ability to connect in a deeply emotional way.
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