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Season 2, Episode 7: Framing the criteria of evaluation
Manage episode 401029333 series 3423562
内容由Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha提供。所有播客内容（包括剧集、图形和播客描述）均由 Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”
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