#11: Coby Dixon - When Value and Rareness are Not Enough

Thinking Beyond: Conversations with Strategic Thinkers with Dr. David Flint

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Elysium Black Diamond not only creates a great deal of value with their black diamond jewelry, but they have built up an exclusivity around their manufacturing and protected their intellectual property such that they now truly are rare. Elysium Black Diamond co-founder Coby Dixon joined me on the podcast to talk about how they became both valuable and rare in the market and what they are working on to address eroding factors and ensure the company's longevity.
https://archive.org/download/CobyPodcast/Coby%20Podcast.mp3

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