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Episode #492: 4 Ways to Create More Magnetic Marketing This Holiday Season
Manage episode 450133283 series 3612405
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Make this your highest revenue holiday season ever!
It may only be September - but the holidays are almost here.
And for Jewelers - this is our busiest time of the year.
Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.
In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.
The rundown:
[0:00] Latest News and Announcements
[1:25] Introduction: Become a magnetic marketer who draws your ideal clients in
[3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level
[08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead
[9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING
[14:19] Transform your gemstones into timeless memories and unforgettable experiences
[20:58] Different customers reside on different social platforms - where to go to find the customers you want
[22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage
[25:28] Conclusion: Putting it all together
Here are the resources mentioned in the show:
Magnetic Marketing Masterclass
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