How Smells can affect your brand

Through The Marketing Lens

What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.

As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it.
The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.
This week’s episode of Through The Marketing Lens, we are diving deep into:

• How our senses influence our emotions and bypass conscious thought
• Using the five senses to create a memorable brand experience
• Examples of how to tap into the five senses in your marketing
• The impact of using smell in your perceived brand value

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [e-mail]
• Visit our website: www.katrinaaronson.com