))
#13: Don't get Ghosted: Email Campaigns That Candidates Can't Ignore - with Vanessa Raath
Manage episode 430359104 series 3567826
内容由Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance.
💻 Check out Vanessa’s Courses: https://academy.vanessaraath.com/
📬 Newsletter: https://link.rhonapierce.com/YZEviw
🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC
//TIMESTAMPS:
00:00 INTRODUCTION
05:07 The Three Pillars of Talent Sourcing
09:43 Personalizing Email Outreach Beyond Job Descriptions
13:25 Using Authentic Content to Engage Candidates
17:14 Creative Ways to Stand Out in a Crowded Inbox
21:49 Common Mistakes in Email Outreach
23:06 Leveraging Data and Metrics to Improve Campaign Performance
26:46 Building Genuine Relationships with Potential Candidates
29:01 Advice for Recruiters Starting Email Campaigns
RECOMMENDED NEXT EPISODE
→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan
****
🌟 CONNECT WITH VANESSA
💼 LinkedIn: https://www.linkedin.com/in/vanessaraath/
🌐 Website: https://www.vanessaraath.com/
📸 Instagram: https://www.instagram.com/van_raath/
📹 YouTube: https://www.youtube.com/@Van_Raath
🐦 Twitter: https://twitter.com/Van_Raath
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce
29集单集
分享
